Seizing Opportunity.
Preserving Wealth.
Genter Advisors helps individuals and families navigate the complexities of preserving, growing, and transferring wealth across generations.
We help our clients achieve their financial goals.
At Genter Advisors, a subsidiary of Genter Capital LLC, we believe that professional wealth management should be accessible, transparent, and tailored to your unique financial journey. Based in Los Angeles, California, we are an independent, employee-owned Registered Investment Advisor (RIA) held to a fiduciary standard in every relationship we build.
Our goal is not simply to manage assets, but to serve as a long-term partner in helping you make informed financial decisions throughout every stage of life.
The Genter Story
1968
Firm Founded
1979
Dan Genter Joins the Firm
1998
Dan Genter Purchases the Firm
2001
Genter Advisors Formed
2024
Genter ETFs Launch on NYSE
2026
$10+ Billion in AUA
1968
Year Founded
$10B+
Assets Under Advisement
100%
Privately Owned
70+
Professionals
Combined assets of Genter Advisors and Genter Capital Management as of 06/30/26. Both firms are wholly owned subsidiary of Genter Capital LLC.
Genter Advisors LLC was formed in 2001 as a complementary organization to Genter Capital Management. All employees of Genter Advisors LLC also serve as employees of Genter Capital Management. For more information on Genter Capital Management, please visit the firm's website located at gentercapitalmanagement.com.
Prudent diversification, actively balanced.
For an investor seeking prudent portfolio diversification with at least $50,000 in assets, Genter Advisors offers customized asset allocation strategies using a variety of equity and fixed income ETFs whose goal is to match the performance of their respective industry benchmarks. These ETFs have some of the lowest expense ratios in the industry, and stay fully invested at all times, relying on the long-term returns of the markets to accomplish their objectives.
Genter Advisors’ asset allocation strategies are actively balanced based upon client needs, economic factors, and changes in market conditions.